摘要
第一夫人是美国对外活动与国家形象的重要代表,在美国传统的公共外交事务中发挥了重要的作用,"微博外交"语境下,第一夫人形象在与驻在国公众人性化互动的同时构建了自身角色。本文基于美国驻华使馆新浪微博对现任美国总统夫人米歇尔·奥巴马的微博进行内容分析,探索社交网络平台第一夫人公共外交活动形象建构与影响。
The First Lady is an important representative of American foreign activity and national image, and plays an indispensable role in America＇s traditional public relations. In the age of ＂weiplomaey ＂ , Embassy of America builds a positive image of thecurrent First Lady Michelle Obama, and interacts well with the Chinese public via its official Sina Microblog. This article is based on official Sina Microblog operated by America Embassy, analyzes the microblog about Michelle Obama,and explores how the Internet builds the image of current First Lady as well as its influence.
出处
《内蒙古财经大学学报》
2014年第4期76-80,共5页
Journal of Inner Mongolia University of Finance and Economics
