摘要
以报纸、广播、电视为代表的传统媒体 ,面对网络媒体的冲击 ,积极拓展网上空间 ;实现网络传播后 ,要深刻认识这一全新的传播环境带来的诸多革命性变革 ,以提升传播质量和效果 ;同样重要的是 ,传统媒体要在竞争中发挥自身优势 ,更新新闻传播观念和策略 。
The traditional mass media , represented by newspaper、broadcasting and television are exploring more space in internet for existence, facing the challenge of internet media. After the realization of internet communication, they must recognize the new communication environment has brought a lot of revolutionary changes in order to elevate the quality and effect of communication. The traditional media should take the advantage of their own, renew the communication concepts and strategies to meet the audience’s demand for news and information.
出处
《枣庄师专学报》
2000年第4期102-106,共5页
Journal of Zaozhuang Teachers' College
