摘要
微博的诞生和发展为公益事业的进步提供了一个崭新的平台,微博公益作为新媒体时代公益新载体正逐渐改变人们参与公益的方式。本文拟从微博公益的传播特点出发,重点探索意见领袖在微博公益活动尤其是个人求助项目中的重要作用,并对微博公益的发展瓶颈进行客观分析。
The birth and development of micro - blog provides a new platform for the progress of public welfare undertakings, micro - blog public service as the new carrier of public service in new media era is gradually changing people＇s ways of participation in the public service. This paper embarks from the spreading characteristics of micro - blog public service, focuses on exploring the important role of opinion leaders in tbe micro - blog public service activities especially in individual help-seeking projects, and analyzes the bottleneck of the development of microblog public service.
出处
《吉林工程技术师范学院学报》
2014年第2期3-4,共2页
Journal of Jilin Engineering Normal University
关键词
微博公益
意见领袖
信息透明
micro-blog public service
opinion leaders
information transparency
