摘要
培育江汉平原财产保险市场是推动该地区县域经济发展、应对较恶劣的自然环境的必然举措。在此背景下,应城人保财险公司实施品牌战略,培育农险优势,提升服务质量,完善营销网络,取得了良好成效。从应城人保财险公司的成功经验出发,江汉平原区域内的保险公司应通过寻求政策扶持、灵活制定费率、强化保险监管等途径扩大市场,形成强有力的保险网络。
To promote the economic development of the counties in Jianghan Plain and help them overcome the relatively bad natural environment, it is necessary to foster property insurance market there. Under this background, Yingcheng Branch of PICC implements a brand-name strategy, cultivates advantages in agricultural insurance, improves service quality and optimizes network marketing, which has been proved very effective. The authors think that other insurance companies in Hangjang Plain should use the successful experience of Yingcheng Branch of PICC as a reference to form a powerful insurance network by enlarging the market through methods such as seeking policy support, setting interest rate flexibly, strengthening insurance supervision and so on.
关键词
江汉平原
县域经济
财产保险
发展策略
Jianghan Plain
county-level economy
property insurance
development strategy
