摘要
研究以本科生为被试,优差不同的汽车属性信息为实验材料,通过对信息量大小和无意识思维位置的操控,具体探察无意识思维对决策的促进作用。研究结果表明,无意识思维相比意识思维具有更大的认知容量,更有利于整合大量的信息;但对简单决策的促进作用不显著;在复杂决策时,也需要意识思维先进行信息的规则转换,才能有效地使用信息,产生较优的决策结果。
This research used undergraduates as subjects and altemative information on car attributes as experiment materials to investigate the role of unconscious thought in decision-making by arranging different sequential integration of conscious and unconscious thought. The results showed that unconscious thought has a much higher cognitive capacity than conscious thought, which vital to integrating numerous decision attributes, while the role of unconsciousness in simple decision-making is not significant; and that in complex decision-making, conscious cull of rule-violating options is needed to effectively utilize information and produce the optimal decision results.
出处
《宁波大学学报（教育科学版）》
2014年第4期7-11,共5页
Journal of Ningbo University(Educational Science Edition)
基金
广东省高校学科建设专项资金资助项目(2013WYXM0095)
广州市属高校人文社会科学重点项目(10A108)
关键词
无意识思维
简单决策
复杂决策
立即酝酿
延迟酝酿
unconscious thought
simple decision
complex decision
immediate incubation
delayed incubation
