摘要
伴随近期国内外经济形势的变化,中国奢侈品市场①从2012年下半年开始,市场出现拐点:前几年的高增长率难以为继,未来发展方向备受关注。在回顾收集中国奢侈品市场既往相关数据(以2009-2013年为主)及对市场进行调研②后,对中国奢侈品市场发展趋势进行了展望:2014-2015年,中国奢侈品市场将迎来调整期;2016年后,将出现消费的结构性调整;奢侈品细分品类的发展将较之前出现较大差异;海外代购发展,中国奢侈品市场地域差异进一步明显。中国本土奢侈品已经开始萌芽。
With the recent change of domestic economy, a turning point appears suddenly since the second half of the year 2012. Luxury market is hard to keep a growth rate as high as a few years ago. On the basis of China luxury market＇s related data collection （mainly according to recent 5 years＇ statistics from 2009 to 2013） and market research, the trend of future development in China luxury market is well discussed and deeply analyzed. It＇s believed that China luxury market will enter the period of adjustment between 2014 and 2015. At the same time, the growth rate of development will be descending continuously. It is predicted that a structured adjustment will arise due to the profound influence of domestic politics and economic policy. In addition, compared to the past there will be a larger difference in the development of luxuries＇ segmentation. Because of innovative buying channel such as overseas purchasing, the differentiation of consumption led by regional differences will become further conspicuous and significant in China luxury market. In the meantime, local luxury goods have been on the path of development, but the establishment of brand recognition still needs more time.
出处
《科技和产业》
2014年第6期9-15,共7页
Science Technology and Industry
