摘要
网络虚拟社区成为国际社会涉华舆论的新型场域。通过对实证研究方法讨论国际虚拟网络社区涉华舆论特征。研究发现国际虚拟网络社区高度关注涉华议题,社会民生、经济、政治、外交/国际关系和环境问题是国际虚拟网络社区最为关注的涉华议题;美英信息强国垄断国际网络虚拟社区涉华舆论信息流,转载英美信息强国传统主流媒体是国际网络虚拟社区涉华舆情主要信息来源;国际网络虚拟社区涉华报道态度以中性为主,负面舆论主要集中在政治、社会民生、环境等议题;美国、中国和英国网民是国际网络虚拟社区涉华舆论的主要塑造者,传统媒体从业人员成为国际虚拟网络社区意见领袖。在此基础上,提出国际虚拟网络社区涉华舆论引导策略。
Virtual community has become a new public sphere on public opinions on China. The study analyzes the characteristics of publie opinions on China in international virtual community with an empirical methodology. The paper finds that the virtual community cishighly concerned about China related issues. Social, economic, political, diplomatic and international relations and the environment problem are the most discussed topics in international virtual community. U.S. and UK dominate the public opinion flow. The source of information on China in international virtual community is mainly copied from traditional mainstream newspaper from U.S. and UK. International virtual community presents a more neutral China, and the negative public opinion mainly focuses on the political, social, environmental issues. America, Chinese and British Internet users are the main users in shaping public opinion about China on international virtual community. Traditional media practitioners become opinion leaders. Furthermore, strategies are proposed for the regulation of public opinion about china in international virtual community.
出处
《情报杂志》
CSSCI
北大核心
2014年第6期127-132,110,共7页
Journal of Intelligence
基金
上海市教委科研创新项目"国际自媒体涉华舆情研究"(编号:13ZS043)
教育部人文社会科学研究青年基金"国际自媒体涉华舆论领袖特征
机制及引导策略研究"(编号:13YJC860035)
中国博士后科学基金"社会化媒体与社会管理创新研究"(编号:2012M 520805)
教育部回国人员科研启动基金前期研究成果
同时受上海外国语大学上海市一流学科和上海外国语大学青年教师培育团队计划资助
关键词
国际虚拟网络社区
涉华舆论
舆论特征
舆情研究
International Virtual community public opinions on China characteristics of public opinions pubic opinion research
