摘要
为了探索微信公众平台在高校中的应用,其介绍了微信公众平台的基本功能,展开了SWOT分析,随后对微信公众平台在高校宣传、教育和管理中的作用进行了论证和实践.研究表明:微信公众平台是新媒体,具有移动互联网基因,在高校信息化过程中大有可为.
The basic functions of Wechat public platform are introduced to study the application of wechat public platform at universities by SWOT analysis. The demonstration and practice about the role of propaganda, education and management of universities by wechat public platform are proved and practiced. The resuits show that the Wechat public platform is a kind of media with mobile Internet genes, and it will be a brilliant future in the information process of universities.
出处
《曲靖师范学院学报》
2014年第3期60-62,共3页
Journal of Qujing Normal University
关键词
高校
微信公众平台
移动媒体
university
Wechat public platform
mobile media
