摘要
概述了国外以及我国打车软件的兴起与发展,并主要以"嘀嘀打车"和"快的打车"为例进行了SWOT分析:其优势是乘客可以根据自己的自身需要,提前预约,减少外出等候时间,提高打车率;劣势是可能影响乘客权益,所涉业务难以监管,司机使用打车软件存在交通安全隐患;机会是存在广泛的社会需求和各部门联手的一系列举措;挑战是软件自身面临的问题和市场的公平竞争问题。
Taking ＂Didi Taxi＂ and ＂Fast Taxi＂ as examples, this paper indicates the development of taxi applications and SWOT. Passengers can get the taxi ahead of time with the taxi application, which reduce waiting time; while it may affect passengers＇ rights and this application exists security risks. This application exists opportunities which are provided by social needs and measures given by administrations, while challenges are the problems which are from application itself and markets.
出处
《现代工业经济和信息化》
2014年第9期84-87,共4页
Modern Industrial Economy and Informationization
