摘要
我国农产品原有营销体系已无法适应时代发展,在全球电子商务背景下发展农产品网络营销模式日益重要。本文在论述我国农产品网络营销发展现状的基础上,指明了我国农产品网络营销的必要性,针对农产品网络营销发展过程中存在的问题提出了合理化对策。
The traditional agricultural products＇ marketing system in China cannot adapt to the development of the times any longer. Under the background of global e-commerce, it becomes more and more important to develop agricultural products＇ network marketing. The paper discussed the current status of the development of agricultural products＇ network marketing, stated its necessity in China, and suggested some reasonable countermeasures to solve the problems in the process of its development.
出处
《晋城职业技术学院学报》
2014年第3期73-75,共3页
Journal of Jincheng Institute of Technology
关键词
电子商务
农产品
网络营销
electronic commerce
agricultural product
network marketing
