摘要
主要运用文献资料法、访谈法、问卷调查法,对即开型体育彩票的概念及管理模式、体彩投注站运营情况进行分析,并对172名彩民进行问卷调查了解即开体彩市场的现状和特点。通过数据分析探讨上海市即开型体育彩票营销策略,为上海市即开型体育彩票制定详细的营销策略提供参考。
By the ways of literature study, interview and questionnaire, the paper discusses the concept ofinstant sports lottery, management model and operation process of Shanghai sports lottery betting stations.Questionnaire was arranged for 172 lottery buyers so as to know the status quo and characteristics of theinstant sports lottery market. The paper tries to explore the effective marketing tactics for Shanghai instantsports lottery through data analysis.
出处
《体育科研》
2014年第1期92-94,共3页
Sport Science Research
关键词
上海
竞技体育
职业化
大众化
instant sports lotterymarketing tactics
Shanghai
