摘要
互联网已经发展成为一个重要的外部信息来源,网络消费者在进行网络购物前会在网上搜寻产品和企业的相关信息。消费者不仅面临信息的不对称,而且也会感受到信息的过载。因此,不同信息特征将如何影响消费者决策的问题值得深入探讨。通过对于现有相关领域研究的分析,发现了可能的影响机制和导致结果,为进一步的实证研究指出了方向。
The Internet has become an important external information source, and online consumers would search for relevant information about products and companies before online shopping. Consumers not only face in- formation asymmetry, but also could feel information overload. Therefore, the problem of how the different information characteristics consumers faced influence their consumption decisions is worthy of further discussion. Through the analysis of the existing related fields, finds the possible influence mechanism and caused result, and points out the direction of further empirical research. Finally, elaborating the theoretical and practical significance of this research.
出处
《经济问题》
CSSCI
北大核心
2014年第6期41-45,共5页
On Economic Problems
关键词
互联网
消费者行为
信息不对称
信息过载
internet
consumer behavior
information asymmetry
information overload
