摘要
现代经济学以个体主义方法论为基础的行为理性学说,经过大半个世纪的发展,在许多方面对传统主流经济学的理性选择理论进行了修正,但这一修正对偏好、认知、决策和效用等的研究在理论上并没有终结。在现实的行为理性决策中,存在着一条分析链:选择动机→选择偏好→认知过程→效用期望调整。这条分析链有着极其复杂的关联,有以下内容需要研究:选择偏好与选择动机以及选择偏好与认知过程,在多大程度上显现出逻辑与现实的一致,认知过程在多大程度和范围内受选择偏好支配,认知过程对行为理性决策有什么样的影响,如何理解认知过程才能清晰地解释效用期望调整,行为理性决策究竟应该以什么样的效用函数来表征,等等。这些问题造成了现代经济学与传统主流经济学在行为理性决策理论上的一系列分歧。在理性分析框架内围绕这些问题展开进一步的研究,如果能对行为理性决策理论有更深刻的认识,或许能为经济学家重塑行为理性决策理论提供一些分析思路,或许能给政府、厂商和个人的投资决策和消费决策提供一些有理论支持的启迪。
The theory of rational behavior is based on methodological individualism, after half a century of development of large, which has amended rational choice theory in mainstream economics. This amendment on preferencvs, cognition, decision-making and utility does not end. In reality, there is an analysis chain in behavior rational decision： select motivation→select preference→ cognitive process→ utility expectation adjustment. This chain has an extremely complex correlation.Do preference, motivation and cognitive to the extent consist with the reality and logic？ Is cognitive to the extent and scope dominated by the preferences？ What provisions are in the cognitive processes on the decisionmaking？ How do we understand the cognitive processes to explain the expected utility adjustments？ What utility functions should be used to describe the rational decision？ If we focus on the analysis of these issues within the rational framework to further study, we would have a deeper understanding on behavioral theory of rational decision-making, provide some theoretical support to the government, manufacturers and personal investment and consumption decisions.
出处
《学术月刊》
CSSCI
北大核心
2014年第6期49-59,共11页
Academic Monthly
基金
教育部人文社科重点研究基地浙江工商大学现代商贸研究中心和浙江省2011协同创新中心--现代商贸流通体系建设协同创新中心项目(2014ZSDSM103)
浙江省高校人文社会科学重点研究基地(浙江工商大学应用经济学研究基地)的阶段性成果
关键词
选择偏好
认知过程
效用期望
行为经济学
效用函数
choose preferences
cognitive processes
expectation utility
behavioral economics
utilityfunction
