摘要
本文从多元化实训模式构建入手,探讨出文科类专业多元化校内、校外实训模式,在此基础上,以高职市场营销专业为例,从实践课程体系建设、实践教学平台创建、实践评估机制建立等方面建立多元化实训模式。
Starting from the construction of the pluralistic training model, this paper explored the pluralistic on-campus and off-campus training model for liberal arts majors, and based on this, with higher vocational marketing management major as the example, it constructed a pluralistic training model from the fol-lowing aspects： the construction of practice course system, the establishment of practice teaching platform,and the formulation of practice evaluation mechanism, etc.
出处
《科教文汇》
2014年第13期83-83,99,共2页
Journal of Science and Education
关键词
文科类专业
多元化实训
模式
市场营销专业
liberal arts majors
pluralistic training
model
the mar-keting management major
