期刊文献+

“微”时代下高校网络舆情应对策略机制探讨 被引量:3

A Discussion of the Mechanism for the Coping Strategies to the Situation of the Public Opinion on the Internet in University in the Micro Era
下载PDF
导出
摘要 加强高校网络舆情监控是维护校园稳定,建设和谐校园的重要途径。如何及时有效地进行网络舆情的引导与管理,控制不良网络舆情,维护校园稳定,是高校管理者重要而又迫切的研究课题。本文依据互联网的特点,探讨如何建立网络舆情的监控机制以及如何疏导舆情危机的有效途径。 To strengthen the supervisory control to the situation of the public opinion on the internet in university is a vital method to maintain campus stability and to create a harmonious campus. It is a significant and urgent study task for the university governors to guide and supervise the situation of the public opinion on the internet, to control the harmful public opinion and main- tain the campus stability effectively in time. This paper is using the characteristic of the internet to discuss how to build up the mechanism for the supervisory control of the situation of the public opinion on the intcrnet and the effective ways to cope with the crisis of the situation of the public opinion in the internet.
出处 《山西大同大学学报(社会科学版)》 2014年第2期99-100,112,共3页 Journal of Shanxi Datong University(Social Science Edition)
关键词 高校网络 舆情监控 机制 university network the supervisory control mechanism
  • 相关文献

参考文献4

二级参考文献37

  • 1营利荣.面向不确定性决策的杂合粗糙集方法及其应用[M].北京:科学出版社,2008. 被引量:8
  • 2菅利荣,刘思峰,方志耕,党耀国,朱建军,吴和成,姚天祥.基于优势粗糙集的教学研究型大学学科建设绩效评价[J].管理工程学报,2007,21(3):132-136. 被引量:14
  • 3百度百科.网络舆情[Z].http://baike.baidu.com/view/2143779.htm. 被引量:1
  • 4Lazarsfield P, et al. The people's choice[M]. New York : Columbia University Press, 1948. 被引量:1
  • 5Coleman,et al. The diffusion of an innovation among physicians [J]. Sociomtry, 1957,20: 253- 270. 被引量:1
  • 6Rogers E M. Diffusion of innovations [M]. New York : Free Press, 1995. 被引量:1
  • 7Valente T W. Network models of the diffusion of innovations[M]. Cresskill,NJ :Hampton Press,1995. 被引量:1
  • 8Chan K K, Misra S. Characteristics of the opinion leader--a new dimension[J]. Journal of Advertising, 1990,19:53-60. 被引量:1
  • 9Coulter R A, et al. Price, changing faces: Cosmetics opinion leadership among women in the New Hungary [J]. European Journal of Marketing, 2002, 36 : 1287- 1308. 被引量:1
  • 10Myers J H, et al. Dimensions of opinion leadership [J]. Journal of Marketing Researeh, 1972,9 : 41- 46. 被引量:1

共引文献256

同被引文献3

引证文献3

二级引证文献21

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部