摘要
情调营销是以情调为卖点的营销。首先,本文通过两个心理学实验诠释了视觉语言(即颜色和图形)的重要性;其次,本文分析了视觉语言在情调营销中的作用;再次,本文探讨了造成视觉语言差异的主要因素;最后,在上述分析的基础上,本文提出了企业运用视觉语言进行情调营销的指导原则。
Sentimental tone marketing is a kind of marketing with sentimental tone as a selling point. This paper, firstly, describes the importance of visual language（namely color and figure）through two psychology experiments; secondly, analyzes the roles of visual language in sentimental tone marketing; thirdly, probes about main factors that lead to the differences of visual language; and finally, on the basis of the analysis above, puts forward the guiding principles that help companies use visual language in sentimental tone marketing.
出处
《大连大学学报》
2014年第2期116-119,共4页
Journal of Dalian University
基金
2013年辽宁省教育厅科学技术研究项目(L2013486)
关键词
视觉语言
情调营销
视觉锤
Visual language
Sentimental tone marketing
Visual hammer
