摘要
"南国书香节"是广东文化品牌项目之一,2012年的"南国书香节"规模空前,影响巨大。"南国书香节"品牌活动具有定位准确、注重品牌形象塑造和品牌宣传推广等特色,这为我国图书馆界打造品牌读者活动提供了有意义的借鉴与启示。
＂Southland Book Festival＂ is one of the culture brand proj ect of Guangdong.Based on the 2012＂Southland Book Festival＂of Guangdong Province as the case,it is analyzed the brand promotion, accurate orientation,brand image in order to provide some useful references and inspirations for the librar-ies of our country to make brand activities of readers.
出处
《湛江师范学院学报》
2014年第2期169-173,共5页
Journal of Zhanjiang Normal College
基金
2012年湛江市科技攻关计划"网络环境下的图书馆品牌营销与推广研究"项目(2012C3105026)
关键词
南国书香节
品牌
读者活动
宣传推广
South China Book Festival
brand
activities for reader
promotional events
