摘要
陕甘边革命根据地红色旅游资源丰富、产品独特,整合开发极为重要。基于SWOT分析,提出陕甘边革命根据地红色旅游资源开发应立足于SO战略,从品牌、线路、营销、开发模式、客源市场5个方面进行整合开发。根据整合开发目标,提出合理开发旅游资源、建设和完善旅游基础服务设施、加强红色旅游人才资源开发3项保障措施。
It is extremely essential to develop red tourism resources in Shaanxi-Gansu Revolutionary Base areas because of the abundant resources and unique products .Based on the analysis of SWOT model , the SO strategy is put forward, which plays an important role in the development of the tourism economy .In terms of the targets on integration and development , there are some critical issues for integrating and developing red tourism resources , which include the brand , tourist route , marketing strategy , programming model and market prospects .For the sake of boosting the effectiveness of economy and society , following measures are proposed：rational development of tour-ist resources , construction and perfection of tourism service infrastructure , and strengthening the red tourism human resources development .
出处
《陇东学院学报》
2014年第2期61-67,共7页
Journal of Longdong University
关键词
红色旅游资源
SWOT分析
整合开发
陕甘边革命根据地
red tourism resources
an analysis of SWOT model
integration and development
Shaanxi -Gan-su Revolutionary Base Area
