摘要
Consumers are the source of enterprise profits and the center of enterprise marketing activities. The study of consumption pattern has strategic significance on enterprise business activities. In terms of the enormous consumption market as China in particular, the study of its consumption pattern is particularly significant. Through the periodic classification of Chinese economic pattern, this thesis extracts the main consumption pattern characteristics of different stages. Through the exploration of the consumption pattern, it analyzes the development rule of consumption pattern and seeks the intrinsic relationship between consumption pattern and enterprise marketing. On this basis, it proposes suggestions of enterprise marketing counternaeasures that adapt to consumption pattern and contribute to enterprise development.
