摘要
目标：向世界知名企业家学习经营之道。想一想：你经常从网上买东西吗，你通常用哪家网站？网购的好处／坏处有哪些？你从亚马逊上买过东西吗，买了什么，购物经历怎么样？
Amazon.com is the world＇s largest online shop and sells just about everything from books, to clothes, to films and music. The man behind all this is Jeff Bezos. Here are 5 of his top tips for success. Believe in yourself From the start, Amazon had one important goal： to sell almost every book online, with the tagline, ＂Earth＇ s biggest book store!＂ Before launching the site, Jeff spoke to publishing experts about his idea. They suggested just focussing on best-selling books and a handful of popular genres. ＂Every well-intentioned, high-judgment person we asked told us not to do it,＂ he explained. Of course, Jeff ignored the advice, and by offering a wide range of books, Amazon managed to fill a gap in the market. If Jeff had launched a scaled-down version of the site, Amazon may never have become so
出处
《海外英语》
2014年第5期15-15,60,共2页
Overseas English
