摘要
随着大众旅游时代的到来,市场上旅行社数量的增加使得旅行社行业内的竞争越来越激烈,甚至出现“零负团费”现象.目前学者主要就旅行社之间价格竞争的原因及如何避免恶性价格竞争进行研究.本文通过对旅行社价格竞争现象的分析,发现旅行社价格竞争是一种混沌现象.同时本文基于混沌理论研究旅行社价格竞争的发展演化规律,并为其避免进入恶性循环提出调控对策.
With the arrival of the era of mass tourism, the increasing number of travel agents on the market makes the travel industry becoming more competitive, and even appears ＂zero or negative fare＂ phenomenon. Currently scholars mainly research the price competition between travel agents reasons and how to avoid vicious price competition research. Based on the analysis of the phenomenon of price competition travel agency, found that travel agencies price competition is a chaotic phenomenon. At the same time based on chaos theory to study the evolution of development, and to avoid into the vicious circle of price competition regulation to propos countermeasures.
关键词
旅行社
价格竞争
混沌理论
Travel Agents
Price Competition
Chaos Theory
