摘要
平面广告中色彩运用是否得当,决定着平面广告本身的定位和信息传达准确与否。色彩运用得当,可以拉近与消费者的距离,产生亲近感。为了更好地表达广告主题,应充分利用色彩的感情规律,配合文字与图像说明,唤起人们的共鸣,从而引起消费者对广告商品的兴趣,最终影响消费者的选择。
Proper application of color in the print advertisement determines the positioning of print advertisement itself and the accuracy of information.Proper color can abbreviate the distance with consumers and create friendliness.In order to express the subject of advertisement,it should make full use of law in color＇s feelings,with the caption and image,to arouse people＇s resonance,cause consumers＇interest in the advertised product, finally influence consumers＇choice.
出处
《企业技术开发》
2014年第3期110-112,共3页
Technological Development of Enterprise
关键词
色彩
平面广告
色彩运用
color
print advertisements
application of color
