摘要
技术创新是我国家具企业发展的最大推动力之一。不同地位、不同规模的家具企业有着不同的技术创新策略。只有理清家具企业的核心竞争力、合作模式、品牌文化、营销渠道等特点,并进行相关理念和策略的创新,家具企业才能突破现有发展障碍,实现企业的健康成长。
Technological innovation is an essential driving force for the development of Chinese furniture enterprises . Furniture enterprises with different po- sition and size have different technological innova- tion strategy, Sorting out the characteristics of the core competitiveness, cooperation mode, brand culture and marketing channels of the furniture enterprises , and innovating related concept and strategy, which furniture enterprises can break through the existing development obstacles, and achieve the healthy growth of the industry.
出处
《特区经济》
2014年第3期95-97,共3页
Special Zone Economy
基金
国家林业局合作项目(编号2012-53)
广东石油化工学院青年创新培育项目
关键词
技术创新
家具企业
战略
竞争
合怍
品牌
营销渠道
technological innovation：furniture en terprise
strategy
competition
cooperation
brand
mar keting channels
