摘要
利用Mcfadden提出的离散选择模型研究了消费者选择汽车拥有和汽车共享的主要影响因素.基于对上海市消费者的问卷调查,构建单次出行选择汽车共享的多项Logit模型和因汽车共享而放弃购车的多项Logit模型,探讨影响消费者选择汽车共享因素的重要性,分析消费者个人长期的汽车拥有行为.
With the aid of Mcfadden＇s discrete choice models, the main factors influencing the consumer choice between car ownership and car sharing were studied. The multinomial Logit model to select car sharing and the multinomial Logit model to give up purchasing a car duo to car sharing were constructed based on the survey of Shanghai market. The importance of factors influencing the choice between car sharing and car ownership of long term was discussed.
出处
《上海理工大学学报》
CAS
北大核心
2014年第1期97-102,共6页
Journal of University of Shanghai For Science and Technology
基金
教育部人文社科规划资助项目(11YJA790227)
上海市研究生教育创新计划资助项目(wk2013002)
