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高职高专网络营销课程实践教学改革研究 被引量:1

Research on the Practice Teaching Reform of Higher Vocational Network Marketing Course
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摘要 网络营销课程已成为高职高专市场营销、电子商务专业的一门核心专业课程。文章结合实际教学过程的经验,就该课程的实践教学内容,提出了切实可行的改革措施和方法,以期促进网络营销课程实践教学改革的实施。 Network marketing course has become a core profes-sional course for higher vocational marketing and electronic commerce majors.Combined with the experience of practice teaching,based on the practice teaching contents and methods of this course, this paper proposed feasible reform measures and methods, hoping to promote the implementation of the practice teaching reform of network marketing course.
作者 周叶林
出处 《科教文汇》 2014年第8期149-149,157,共2页 Journal of Science and Education
关键词 高职院校 网络营销 实践教学 改革 higher vocational colleges network marketing prac-tice teaching reform
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