摘要
广告叙事指的是在特定的社会文化语境中,广告主以盈利为目的,借助一种或多种媒介表述一件或一系列真实或虚构事件,传递产品、服务等企业信息的活动。通过使用时序、时长、时频三个概念来探讨电视广告叙事时间,电视广告中多用顺叙,保证其通俗易懂,避免理解错位;从时长上来看,最常见的是省略和概述,因其能在较短的时间内表述更多的信息;为了强调产品,时频上常采用重复性叙述。
Advertising provides some specific cultural information , and the advertisers , with the help of one or more media , formulated a series of real or fictional information , delivering products , services, etc.By using time-sequence, time-frequency ,the paper discussed the narrative time of TV ads to avoid understanding of dislocation ;As far as the duration of time is concerned , the most common action is omitted and overview , because it can offer more information in a short time. As for the selling of the products , it uses the repetitive narration .
出处
《鸡西大学学报（综合版）》
2014年第2期133-135,共3页
JOurnal of Jixi University:comprehensive Edition
关键词
叙事
时序
时长
时频
narrative
time - sequence
duration
time - frequency
