摘要
当今世界 ,名牌成了一国的标志 ,一国的实力、一国能否自立于世界民族之林的“通行证” ;是质量、管理、技术、人才、效益、信誉的集大成和综合经济优势与综合人才优势的代名词。名牌的创建史、竞争史 ,胜利史 ,无一不是企业家的奋斗史。一个国家的名牌同该国企业家数量的多少、素质的高低成正比。
Nowadays the famous brands can stand for the national sign level,strength and “passport'which the country can stand up to all over the world. A famous brand was an embodiment of some factors such a quality,management,technology,talent,effection and credit,and which had become a synonym for integrating economical superiority and talent superiority. All history of enterpriser's striving had included the establishment history, the competitive history and the victorious history. A national famous brand must be indirect proportion to enterpriser's quantity and quality in the country.
出处
《广播电视大学学报（哲学社会科学版）》
2000年第1期62-66,共5页
Journal of Radio & TV University(Philosophy & Social Sciences)
