摘要
为进一步提高我国城市中间阶层生活质量和生活满意度,故对我国城市中间阶层人士的体育休闲参与情况进行了考察。主要运用问卷调查法、访问法对我国城市中间阶层人士的体育休闲现状进行了调查。通过调查发现,我国城市中间阶层体育休闲行为具有以下特征:休闲意识强、态度积极;间接参与类体育休闲活动中以阅读类、观赏类居多;有直接参与类体育休闲习惯的人数比例高;参与时间深化现象凸显;休闲模式以固定刻板模式、核心模式为主;较高比例的人青睐收费的体育场所进行体育休闲活动;休闲动机以"身体、机能类"为主;度假体育成新宠、体育旅游方兴起;加入体育组织的比例高。表明:我国城市中间阶层的体育休闲呈现出一定的阶层特征,崇尚一些新兴的体育休闲方式。研究结果将为政府、体育社团、体育产业相关主体制定我国中间阶层体育休闲政策、组织方式和市场营销管理策略提供重要依据。
In order to improve the life quality and satisfaction of urban middle class in China, the author investiga- ted their participation in leisure sports through questionnaire and interview. The results showed several features of leisure sports activity among Chinese urban middle class. At first, middle class has strong leisure consciousness and positive attitude. Reading sports newspapers or magazines and watching sporting events are the most common activities in indirect participation in leisure sports activities. The number of population who are used to participant in leisure sports directly is large. People spend more and more time on leisure sports. Stereotypes model and core model are the main models in leisure sports model. A higher proportion of urban classes prefer doing leisure sports in charged sports venues. Their main aim of participating in leisure sports is to improve health. Recently, vocation sports and sports tourism are more and more popular. Besides, the proportion of middle class citizens who join in sports organizations is high. These results suggest that the leisure sports activities among Chinese urban middle class show class-oriented characteristic. They advocate some emerging leisure sports ways. These findings will help govermnent, sports associations and sports industries to lay down policy, organization mode and marketing manage- ment for urban middle class in China.
出处
《北京体育大学学报》
CSSCI
北大核心
2013年第12期23-29,共7页
Journal of Beijing Sport University
基金
国家社会科学基金项目<当代中国城市中间阶层体育休闲方式的研究>(08BTY017)
关键词
城市中间阶层
体育休闲
直接参与
间接参与
体育旅游
city middle class
leisure sports
direct participation
indirect participation
sports tourism
