摘要
随着科技期刊编辑部转企以及大中型出版传媒集团的建立,期刊读者资源之争将日益激烈,读者管理的人性化、自动化和系统化必将成为趋势。读者是科技期刊生存的生命线,读者维系单靠传统的手工方式已经无法满足现代出版业的人性化读者服务。文章提出读者关系管理(RRM)的研究,利用读者关系管理系统来进行读者维系的处理,并设计一个科技期刊读者关系管理系统框架,对系统的每个功能模块进行详细描述;设计关系函数并以关系函数来划分不同的读者群,以便于科技期刊向各个读者群提供更加人性化的服务。
With the transformation of the editorial office of sci - tech periodicals to enterprises and the setting up of large and middle publishing groups, the agitate for readers is becoming more and more fierce. Personalized, automatic and sys- temize readers management have become the tendency. Readers are the sci - tec of periodicals, the traditional manual reader maintainance has not satisfied modern personalized reader service in modem publishing industry. The paper propo- ses the concept of readers relationship management （RRM） study, and makes use of RRM system to handle the daily read- er maintainance, and designs a system framework of RRM with detail discription the function design of the RRM system model. The paper also develops relation function to separate the readetail groups and provides personalized service to differ- ent readers groups.
出处
《科技管理研究》
CSSCI
北大核心
2014年第6期161-165,共5页
Science and Technology Management Research
基金
中国高校科技期刊研究会基金资助课题"高校学报的传播困境及改进策略"(GBJXC1249)
关键词
读者关系管理
科技期刊
管理系统设计
人性化管理
readers relationship management
sci -tech periodicals
system design
management
