摘要
建筑施工企业市场营销工作不仅是企业"龙头"地位的问题,也是事关企业生存和发展的"命脉"问题。随着建筑工程市场的全面开放,施工企业市场营销工作竞争日趋白热化,施工企业要想在激烈的市场竞争中获取更大的市场份额,必须认清形势,与时俱进,增强营销工作的紧迫感和危机感,从各方面做实做细做精市场营销工作,从而提高中标率,为企业持续健康快速发展提供强有力的支撑。
Construction enterprises marketing work is not only a problem of enterprises＆#39;＂leading＂position, but also the problem＂lifeline＂matter of enterprises survival and development. With the full liberalization of the construction market, the competition of construction enterprises marketing work increasingly intense. In order to obtain greater market share in the fierce market competition, construction enterprises must recognize the situation, keep pace with the times, strengthen the sense of urgency and crisis, do well marketing work of meticulous precision, thereby improving the successful rate and providing strong support for healthy and rapid development of enterprises.
出处
《价值工程》
2014年第9期166-167,共2页
Value Engineering
关键词
施工企业
工程投标
标书
施工组织设计
construction enterprises
project bidding
tenders
construction design
