摘要
现今社会公众的消费观都以环保与健康为主,倡导绿色消费。绿色酒店则是环境效益和经济效益双赢的结晶;创建绿色酒店、实施绿色营销也是我国酒店业可持续发展的必由之路。研究从"绿色酒店"概念切入,在阐述建设绿色酒店必要意义的基础上,通过对我国绿色酒店存在问题进行分析,分别从提高认知度、绿色产品开发、绿色酒店品牌三个方面提出相应的解决方案。
Nowadays consumers are more concerned about environmental protection and health. Green consump- tion has become a fashion. Green hotel can attend both the environmental protection and economic profits, thus devel- oping green hotel and green marketing is the only way to attain sustainable development of hotel industry. The paper sets out to illuminate the concept and significance of green hotel and analyze the problem existing in the development of green hotel. Measures are proposed to solve these problems.
出处
《武汉职业技术学院学报》
2014年第1期102-106,116,共6页
Journal of Wuhan Polytechnic
