摘要
网络社交媒体的兴起对美军军事传播战略产生了重要影响。美军对待社交媒体的态度从2007年以来经历了全面拒绝、政策审查和谨慎使用的过程。本文研究的重点是美军对社交媒体态度的转变历程、社交媒体的利用措施以及面临的挑战。
The rise of social media has had an important impact on the military communication strategy of US army. Since 2007, the US army＆#39;s attitudes to social media has gone through the course of direct rejection, policy review, and cautious use. This research focuses on the changing of American attitudes to social media, social media initiatives and challenges.
出处
《科教文汇》
2014年第5期225-228,共4页
Journal of Science and Education
关键词
美军
社交媒体
战略传播
US army
social media
strategic communication
