摘要
通过对兴隆热带植物园旅游开发过程中形成的企业文化,目标、制度、人性化、培训、营销管理等经验进行总结,以期为兴隆热带植物园的可持续发展提供支持。
This article is aimed to explore the sustainable development experience of Xinglong tropi- cal botanical garden according to review about its tourism development, enterprise culture, target, system, humanize, training and marketing management experiences.
出处
《热带农业工程》
2013年第6期48-50,共3页
Tropical Agricultural Engineering
关键词
兴隆热带植物园
旅游开发
管理经验
Xinglong Tropical Botanical Garden
tourism development
management experiences
