摘要
运用SWOT分析法,对闽南民俗体育旅游开发中存在的优势、劣势、机遇和威胁进行全面研究,并进行矩阵分析,研究表明:闽南有着丰富的民俗体育旅游资源,优越的交通和产业优势以及各大优越政策所带来的机遇,具有显著的开发价值,但同时也存在着民俗体育旅游产业意识薄弱,人才储备缺乏及区域竞争威胁带来的开发劣势。
Applies SWOT analysis method to generally discuss some strengths, weakness, opportunities, threats in the development of Minnan Folk Sports Tourism, And matrix analysis, the study shows that minnan has a wealth of folk sports tourism resources, superior traffic and industrial advantages and opportunities brought about by the superior policy, the development of significant value, but also there is a folk sports tourism consciousness weak, lack of talent reserves and the development of the regional competition threat.
出处
《体育科学研究》
2014年第1期31-34,共4页
Sports Science Research
