摘要
阐述我国民营中小企业开展竞争情报的现状,利用马斯洛需求层次理论对我国民营中小企业的竞争情报需求进行分析。
The paper elaborates status quo of competitive intelligence launched by private medium and small enterprises in China, and uses Maslow＇s hierarchy of needs theory to analyze private medium and small enterprise＇s needs of competitive intelligence.
出处
《情报探索》
2014年第1期54-56,61,共4页
Information Research
关键词
竞争情报
民营企业
中小企业
需求层次理论
competitive intelligence
private enterprise
medium and small enterprise
Maslow＇s hierarchy of needs theory
