摘要
根据陶瓷业发展的趋势 ,对景德镇市陶瓷品牌的发展进行了研究 ,归纳出景德镇市陶瓷品牌发展过程中存在的问题 ,并对这些问题进行了详尽的分析 ,提出了解决这些问题的具体对策。
The globalization competition period of commodity brand is formed worldwide in the 1990s.An investigation has been given into the development of Jingdezhen ceramic brands in accordance with the developing trend of the ceramic industry.The existing problems during its development are summarized and analyzed,and concrete countermeasures that are of universal guiding significance are suggested so as to solve the problems.
出处
《陶瓷学报》
CAS
2000年第3期179-185,共7页
Journal of Ceramics
