摘要
我国城市形象传播发展迅猛,但实际传播效果不尽人意。而微电影作为近年来快速发展的信息传播载体,有着诸多的优势。因此,将微电影作为城市形象传播的新载体,探求微电影在城市形象塑造和传播的突破,以品牌理论提升电影效果、创意故事展现微电影的自身魅力、以及整合全媒体策略加强运营与传播的三个方面,实现我国城市形象传播"新"发展。
Although the city image dissemination in our country is developing rapidly,the actual effect is less than satisfactory. Micro film,as the information carrier growing quickly in recent years, has many advantages.So,make the micro film as a new carrier of city image dissemination,explore the breakthrough in the city image and image dissemination of micro film,promote the film effect from the brand theory, show the micro film＇s charm in city image by creative story, and integrate the three aspects in strengthen the operation and dissemination of the TotoVision strategy, to bring about China＇s city image dissemination＇s ＂new＂ development.
出处
《福建江夏学院学报》
2013年第6期70-75,共6页
Journal of Fujian Jiangxia University
关键词
微电影
城市形象传播
微时代
新载体
Micro film
city image communication
Micro Era
new carrier
