摘要
随着微博的产生和盛行,微博营销模式逐渐出现并受到各行各业的广泛青睐。通过研究拥有大量"粉丝"群的中国各省级旅游局官方微博,建立指标体系,运用分析工具"微博风云",从宏观和微观两个方面入手,解析省级旅游局官方微博的营销现状,提出了可将营销效应最大化的营销策略。即丰富微博内容,合理设置微博发布模式,与粉丝建立亲善和睦的友人关系。
With the emergence and prevalence of microblog, weibo marketing model gradually appeared and widely favored by all walks of life. With a view to China＇s provincial tourism administration official microblog which has a large number of ＂fans＂, through the establishment of index system, using analytical tools, parsing the present marketing situation of provincial tourism bureau official microblog from macro and micro two aspects, this research put forward the idea that the marketing effects can be maximized marketing strategy. They can enrich the microblog content, set reasonable weibo launch model and establish goodwill amicable friend relationship with fans.
出处
《旅游论坛》
2013年第6期95-102,共8页
Tourism Forum
关键词
微博营销
省级旅游局官方微博
微博风云
传播分析
microblog marketing
provincial tourism administration official microblog
weibofengyun
propagation analysis
