摘要
在分析现状的基础上,通过SWOT分析法对湖南省体育文化产业可持续发展进行研究,提出了完善市场机制和健全法制建设,明确指导思想和发展目标,正视体育文化产业的价值和地位,珍视民族传统体育文化资源,找准体育文化产业资源开发的切入点,优化群众体育消费结构,注重人才培养,积极培植地域特色的体育文化品牌等对策,旨在为湖南省体育文化产业的健康发展提供参考。
On the basis of current situation, through the SWOT analysis, the article researched the sustainable development of the sport culture industry in Hunan Province, it offered to study and improve the market mechanism and sound legal system construction, guiding ideology and development goals, face up with the value and importance of sports and culture industry brand of sports culture and actively protect the resources of national traditional sports culture, to identify the entry point of the sports culture industry resources development and optimize mass sports consumption structure, through focus on personnel training and actively cultivate geographical features, which aims at driving sports culture industry health to develop.
出处
《军事体育学报》
2013年第2期71-75,共5页
Journal of Military Physical Education and Sports
基金
湖南省教育厅2011年度湖南省高等学校科学研究项目(11C0901)