摘要
本文拟在当代新媒体快速发展的大环境下，结合新时期高校思政教育工作的现状以及本校的学生管理特色，探索与研究高校官方微博的建设和管理，通过探索微博管理的结构、模式以及办法，搭建学生思政工作平台与载体，推进学生思政工作的形式创新，建设学生思政工作的品牌效应，以求能够有效利用微博的正向引导，克服微博可能存在的负面效应，最终达到创新高校思政教育的目的。
This paper intends to present in the environment of the rapid development of new media, combined with the cur- rent situation and characteristics of the school＇s student management Ideological and Political Education in Universities, ex- ploration and research university official microblogging construction and management, management by exploring the struc- ture of the micro-Bo, patterns and ways to build students＇ ideological and political work platforms and carriers, to promote innovation in the form of students＇ ideological and political work, building the brand of ideological and political work of stu- dents, in order to effectively use microblogging forward guidance to overcome possible negative microblogging effect, and ultimately achieve the purpose of innovation of ideological and political education.
出处
《科教导刊》
2013年第36期68-68,85,共2页
The Guide Of Science & Education
关键词
微博
思政教育
新媒体
大学生
microblogging
ideological and political education
new media
college students
