摘要
价格营销策略是众多市场营销策略中最难以把握的一把"双刃剑",实施价格营销策略会在"伤"到竞争对手的同时"误伤"到自己。在分析体育商品价格营销发展现状的基础上,深入剖析了体育商品生产企业实施不合理价格营销策略的深层次原因,并就建立以价格营销策略为核心的体育商品市场营销体系提出了相关政策建议。
Pricing strategy is a ＂double-edged sword＂, which could hurt competitors as well as the holder himself if not properly used. On the basis of analyzing current situations of pricing strategy development of domestic sports goods, this paper explores in depth deep-seated reasons behind irrational pricing strategy of sports goods, and finally proposes suggestions on building sports goods marketing system with pricing strategy as the core.
出处
《价格月刊》
北大核心
2013年第12期74-76,共3页
基金
江西省"十二五"规划基金项目(编号:2012JXF00118)
东华理工大学校长基金项目(编号:DHXW1309)
