摘要
民俗旅游资源开发是提高旅游吸引力的重要手段,通过探讨扬州民俗旅游资源开发现状和存在问题,提出扬州民俗旅游资源开发要科学规划、注重内涵、树立品牌,并且要注重开发过程与市民的沟通。
The development of tourism resources of folk custom is an important means to improve the tourism attraction. The paper puts forward that Yangzhou folk tourism resources development should plan scientifically, pay attention to the connotation, establish a brand and communicate with citizens in development process, based on the present situation of Yangzhou folk tourism resources development and existing problems.
出处
《河北旅游职业学院学报》
2013年第4期35-36,40,共3页
Journal of Hebei Tourism College
关键词
扬州
民俗旅游资源
开发
Yangzhou
folk tourism resources
development
