摘要
价值观的形成与发展离不开具体的媒介环境。文章从媒介的演进考察各时期价值观引导的特征,并认为,由媒介的变革引发了价值观引导的变迁,其积极的影响表现为公共媒介的公共文化传播、从媒介主体到自我主体的证验和从面对媒介到面对人的回归,其消极的影响表现为持久与扩张的错位、去中心化以及价值观的"看"僭越了价值观的"读"。由此,文章认为,在当代媒介环境下价值观的引导应当加强媒介素养教育和媒介规制,培养读与思、听与说的书面、口语传统习惯。
The values＇ formation and development can＇ t be separated from the media＇ s environment. This paper studies the features of values＇ guide during in different mass medium evolution periods. The change of values＇ guide is triggered by the change of the mass media. Its positive impact on the public media of public culture communication is in the validation between the media subject and the self-main, the values＇ regression which from face of the media to the face of human. Its negative impact performance includes： undermining the function of guiding the main values, the trend of eliminating center, the values of ＂see＂ transgressing ＂read＂ values. In the contemporary media environment, we should strengthen literacy education and media＇ s regulation.
出处
《重庆大学学报（社会科学版）》
CSSCI
北大核心
2013年第6期148-154,共7页
Journal of Chongqing University(Social Science Edition)
基金
教育部人文社科(高校思想政治教育)项目"微博使用现状及思想政治教育工作跟进研究"(12JDSZ2046)
重庆大学思想政治教育研究重点项目"基于传播学理论的微博思想政治教育研究的研究"
