摘要
商务语篇中的战争、旅行和人类等隐喻体现了隐喻发展过程中的普遍性、无意识性和历史性。人们利用日常生活中比较熟悉的概念去理解商务语篇中较难的商务概念,在对两个概念的相似性的研究和对比中,逐渐形成了商务语篇中概念隐喻的意识形态性。
People usually use familiar concepts to understand difficult ones of business discourse and gradually realize the ideological construction of conceptual metaphor in business discourse by studying and comparing the similarities of the two concepts.
出处
《长沙大学学报》
2013年第6期103-104,共2页
Journal of Changsha University
关键词
商务语篇
概念隐喻
意识形态
business discourse
conceptual metaphor
ideology
