摘要
随着网络媒体的发展,媒介形态经历着大浪淘沙式的变革。通过运用实证研究方法,主要对新媒体冲击下的电视在城乡的传播现状及其与受众结构的相关关系进行了考察与比较,并着力探讨这种影响关系中的若干变量之间起作用的强度、方向,提出传统媒体应主动融合新媒体的技术优势,发挥主流媒体的权威性和公信力,逐步建立公民新闻长效机制。
The development of internet-based media leads to drastic changes of media forms. Through empirical study methods, this research surveys the urban and rural broadcasting situation and audience structure of TV under impact of new media. It investigates and compares the interrelation between the situation and the structure, and explores the functional intensity and orientation of certain variables in the said mutually-influential relationship. It is suggested that traditional media actively integrate the technological advantages of new media, play its authoritative and credible roles as mainstream media,and thus establish a long-term mechanism for citizen news.
出处
《井冈山大学学报(社会科学版)》
2013年第6期120-126,136,共8页
Journal of Jinggangshan University(Social Sciences)
基金
江西省教育科学"十二五"规划项目"江西城乡受众媒介素养比较研究"(项目编号:11YB073)
关键词
传统媒体
电视行为
城乡受众
分化
相关分析
traditional media
TV behavior
urban / rural audience
differentiation
relevancy analysis