摘要
赣南革命老区拥有丰富的红色旅游资源。2012年国家苏区振兴发展的若干意见中确立了建立赣南红色文化传承创新区的战略定位,赣州红色旅游受到越来越多的关注。本文分析了赣州红色旅游的现状以及发展潜力,提出了赣州红色旅游的6P营销策略组合。
The old revolutionary base areas Gannan has abundant resources of red tourism. In 2012, the strategy orientation of constructing the Gannan red culture inheriting innovation area is established in the state opinion of revitalizing Gannan soviet area.Increasing attentation is paid to Ganzhou red tourism.This paper analyzes the current situation and development potential of Ganzhou red tourism, puts forward the6P marketing mix tactics.
出处
《特区经济》
2013年第11期114-116,共3页
Special Zone Economy
关键词
红色
旅游
苏区
策略
赣州
red
tourism
Soviet area
tactics
Ganzhou
