摘要
市场经济的高速发展及全球化进程的进一步加快,使得广告承载了更多的文化传播、经济诉求等使命。广告已经不仅是商品经济的重要一环,而更增加了宣传环保、提高产品公信力、扩大公益事业的影响等新作用。
The rapid development of market economy and the further accelerating process of globalization make the advertising carry more missions such as cultural dissemination, economic demands and so on. Advertising, as an important link of commodity economy, plays several new roles, including the publicity of environmental protection, the improvement of products credibility, the expansion of the influence of public welfare undertakings.
出处
《科教文汇》
2013年第32期155-156,共2页
Journal of Science and Education
关键词
广告
广告创意
文化策略
advertising
advertising creativity
cultural strategy
