摘要
高尔夫职业化改革决非一蹴而就的事情,而是一项艰巨的系统工程。基于中国高尔夫职业化发展过程中存在的一些困境,并迎合当前中国高尔夫职业化发展的时代契机,提出了用模式创新破解高尔夫职业化"战略之惑",拿"魂实"品牌理念突破高尔夫职业化市场"低靡之困",借市场整合思路走出高尔夫职业化"发展迷局"等突破性发展策略。
Golf professional reform can not be achieved overnight things, but rather a difficult systematic engineering. Based on some problems in Chinese Golf Professionalism development process, the authors cater to the current Chinese Golf Pro- fessionalism development rime opportunity, suggest by pattern innovation cracking＂ the strategy confused＂ in golf profes- sionalism, and by ＂soul solid＂ brand concept breaking through in golf professional market＂ the reversed trapped＂ and by borrow market integration marketing ideas going out of the golf professional ＂development confusion＂ in strategic transfor- marion strategy.
出处
《沈阳体育学院学报》
CSSCI
北大核心
2013年第5期43-46,62,共5页
Journal of Shenyang Sport University
基金
湖南省社科基金项目"高尔夫俱乐部低碳管理系统研究"(项目编号:11WTB25)
关键词
高尔夫
职业化
现状
对策
中国
golf
professionalism
present situation
strategies
China
