摘要
法国企业有不同的方式进军中国市场。广泛来讲有直接出口、间接出口、许可经营、合资以及直接投资等。很明显,最后两种方式涉及较多,风险和利益共存。文章的焦点也集中在后两种商业投资模式的分析上。法国投资者可以与中国当地的投资者合作创建一家合资公司,他们双方共同享有所有权和控制权,当然也要共同承担风险。对于如今遍地开花的中法合资企业在过去十年中的发展,给出简短的分析,并期待这两种商业模式涉足长远发展。
There are different ways of tapping into Chinese market.Broad choices would be direct and indirect export ,licensing,joint ventures,and direct investment.Obvious the last two ways involve larger amount of commitment,control and of course profit potential.They are therefore the focus in this paper.Foreign investors may join with local investors to create a joint venture company in which they share ownership and control.We take a look at what the Sino-French joint ventures have done in the last decade and give them a short analysis. From the past experience,we look forward to new development for these two modes entering into Chinese market.
出处
《经济研究导刊》
2013年第33期271-272,共2页
Economic Research Guide
关键词
法国企业
中国市场
进入
商业模式
French companies
Chinese market
entering
business mode
