摘要
在诠释市场导向概念的基础上,从品牌建设、生态保护、开拓东盟市场三个方面分析了广西企业的市场导向,提出了企业在建立品牌优势、实现绿色营销、走向东盟市场等方面应采取的营销措施。
On the basis of interpretation of market orientation, the market orientation of enterprises in Guangxi was analyzed from three aspects ： brand Building, ecological protection and association of ASEAN market. Mar- keting measures was proposed in the matters of brand advantage building, green marketing implementation and ASEAN market development.
出处
《吉林林业科技》
2013年第6期44-46,共3页
Journal of Jilin Forestry Science and Technology
基金
广西民族大学青年基金项目(2009MDQN01)
关键词
广西
企业
市场导向
营销措施
Guangxi
enterprise
market orientation
marketing measures
